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", RetailX, Online shopping market size in 25 countries in Europe in 2019 Statista, https://www.statista.com/statistics/1113005/market-size-of-e-commerce-in-europe-by-country/ (last visited December 12, 2020), Online shopping market size in 25 countries in Europe in 2019, Market size of B2C e-commerce in Europe 2019, by country, Market size of B2C mobile commerce in Italy 2015-2019, Growth rate of B2C mobile commerce in Italy 2016-2019, Share of mobile e-commerce turnover on total e-commerce in Italy 2014-2019, Penetration rate of mobile e-commerce on total e-commerce in Italy 2018, by product, Share of consumers who prefer mobile purchases in Italy in 2019, Reason why consumers prefer mobile purchases in Italy 2019, Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group, Distribution of online cross-border purchases in Italy 2018, by device, Distribution of e-commerce purchases in Italy 2019, by device, E-commerce purchases CAGR in Italy 2014-2018, by device, Incidence of mobile devices on total online purchases in Italy 2013- 2018, Distribution of Black Friday sales in Italy 2017-2019, by device, Distribution of online shoppers during Black Friday in Italy 2018, by device, Distribution of online shoppers during Cyber Monday 2018, by device, New digital payments value in Italy 2019, by type, Growth rate of new digital payments value in Italy 2019, by type, Preferred methods of payment for online purchases in Italy 2019-2020, Number of domains of leading online payment processing technologies in Italy 2020, Market size of e-commerce in Belgium 2015-2019, E-commerce market size in the Philippines 2015, 2019, Market size of e-commerce in the Netherlands 2005-2019, Products with highest share of online spending in Belgium 2019, Market size of e-commerce in Luxembourg 2012-2019, B2C online retail market size in Japan 2010-2019, Penetration rate of online shopping in China 2009-2020, Online shopping market gross merchandise volume in China 2013-2022, Cross-border online retail market size in Japan FY 2016-2019, Ecuador: most popular online shopping channels 2020, B2B online retail market size in Japan 2010-2019, B2C e-commerce revenue in Vietnam 2012-2018, Cross-border e-commerce retail imports market size in China 2016-2022, Cyber Monday: U.S. desktop online spending 2005-2019, Market size of online flower market in China 2016-2020, E-commerce market size MENA 2017, by selected country, E-commerce market size MENA region 2014-2017, E-commerce market size GCC countries 2014-2017, Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, online shopper penetration within different European countries, a noticeable user increase in the wake of the coronavirus pandemic. Standard international shipping takes 1-4 weeks. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook “Online retailers still find Brazil to be a growing e-commerce market that is impossible to ignore,” the A.T. Kearney report states. Japan, which drops two places to fourth spot, and Germany, on fifth place, close the top five of most attractive countries for e-commerce. Polish consumers consider online shopping as uncomplicated, comfortable, time efficient, and cheaper. Mobile commerce will drive this growth, accounting for 37% of e-commerce sales in Germany and 27% in France. shipping, & custom fulfillment China, the largest ecommerce market in the world, fueled 83% of total sales. Warning:  Trust is an issue. As a Premium user you get access to the detailed source references and background information about this statistic. Danes have high expectations for quick delivery due to the size of the country. Two major sales run during summer and one after Christmas, therefore, you should pay special attention to paid/search & localized advertising. In the UK, 25-34-year-olds are the most active online shoppers. Directly accessible data for 170 industries from 50 countries The only non-European countries on the top 10 list are Singapore (third) and Australia (10th). service for entrepreneurs & individuals! This picture changes, however, when looking at the share of e … It also includes estimates for digital shoppers and buyers. There are around 50 countries in Europe, which equals a big and diverse ecommerce buyer base. Sales:$17.47 billion Increase:16.0% Top online retailer:ulmart.ru eCommerce sales as % of total retail sales:2.2% Russia is the number one country in Europe in terms of Internet users with 59% of the adult population having Internet access as of the beginning of 2014, according toecommercenews.eu. The French marketplace is the 3rd largest ecommerce market in the EU. Add ecommerce optimized translation, size conversion, currency conversion, localized marketing, local payment methods, and shipping optimization to level the playing field with local sellers. Are you interested in testing our corporate solutions? New, Everything you need to know about the industry development, Find studies from all around the internet. The Ease of Doing Business in a country also plays an important role in attracting and retaining ecommerce businesses. "Online Shopping Market Size in 25 Countries in Europe in 2019. % of overall online spend for cross-border eCommerce 100 PORTUGAL LATVIA IRELAND CROATIA SWITZERLAND Top 5 countries for cross-border eCommerce by % of overall online spend 1. Italians usually buy between 0-4 products, increase order average value by adding upsells & cross-sells. France is the leading country in Europe when it comes to e-commerce, more so than Germany with 120K commercial websites. Ecommerce continues to evolve rapidly in Western Europe, as shoppers and retailers become more sophisticated. Cross-border purchases are growing because of lower prices and products that are not available within the country. Your email address will not be published. (July 2, 2019). Please contact us to get started with full access to dossiers, forecasts, studies and international data. Spain has a large population of Internet users (82.20%) and 66.80% of the population are smartphone users. In Romania, … When marketing to Czechs, make sure to translate to the Czech language. When looking at European countries, Denmark, the UK, and Norway top the list whilst the product descriptions, information about shipping terms, and clear presentation of home page, free delivery, free return, and no hidden fees, [Guide] Selling Custom POD Holiday Ornaments, 2020 Holiday Resources: Order Deadline Suggestions & Production Times, 25 of the Best Shopify Apps for Ecommerce, How COVID-19 is Accelerating Ecommerce Trends, Turin (Piedmont): from 6 July to 31 August 2019, Florence (Tuscany): from 6 July to 15 March, Genoa (Liguria): from 6 July to 3 September 2019, Bologna (Emilia Romagna): from 6 July to 4 September 2019, Venice (Veneto): from 6 July to 31 August, Naples (Campania): 6 July to 30 August 201. Our merchandise is ready to be shipped within 2-3 after the purchase. Optimize checkout for your customers, provide currency conversion and suitable payment methods. With that said, Norwegians have low expectations for fast deliveries. Top marketing channels include; paid display, social media, and traditional advertising. In, RetailX. Here are the top ecommerce trends according to Worldpay if you are looking to capitalize on the global ecommerce and mcommerce opportunity: Portugal 86% 2. Even though Brazil slipped to 21 st place on the index, the country grew about 18% year-over-year and e-commerce sales were a strong $13 billion in 2014. Learn more about how Statista can support your business. Update, Insights into the world's most important technology markets, Advertising & Media Outlook I’m a french seller, selling mainly in Europe and when i asked to your customer service about this, they reply i have to manage this on my own, what a great support ! In Switzerland, the United Kingdom and Denmark it’s over 85 percent, while in countries such as Romania and Ukraine, less than 26 percent shopped online last year. In France, sales are state-regulated. Any customs fees are to be paid to the appropriate customs agency by the customer. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Men mainly purchase electronics, while women buy clothes. In Germany, e-commerce sales will grow 11% to reach US$65bn in 2017, while sales in France will rise by 9% to US$42bn. According to Statista, 77.3% (63.9m) of the German population were ecommerce shoppers in 2018. Men spend on average more than women. In 2014, it was only 3.8%, we can expect 4.1% retail e-commerce sale by 2015. Use local marketing and SEO to drive traffic to your website. Spanish consumers are quite indecisive – may take them a few times to visit the store before buying. 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